The 4% Life
Identify the vital few choices that can change the direction of a life, a team, or a season.
See keynoteAuthor · Entrepreneur · Speaker
The vital few choices that change everything.
A life can turn on a few decisions. Alex Abuyuan helps people see what matters most, choose it with courage, and build a life that reflects it.
Founder of ABN Financial Group · Author of The 4% Life
ALEX ABUYUANThe idea
What matters most right now?
We can spend years trying to change everything at once. The 4% Life starts with a simpler question: Which few choices, relationships, habits, and commitments will shape the life you most want to live?
The 4% is a guide to finding your vital few. It is not a quota or a claim about people.
Explore the book and messageOn stage
Stories that move people to act.
Practical talks shaped by decades of building teams, weathering setbacks, mentoring people, and choosing what matters.
Meet Your Future Self
Connect the person you want to become with the decisions you make today.
See keynoteThe Power of Duplication
Build leaders and systems that help other people grow beyond one person's reach.
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The book
Change begins with the vital few.
The 4% Life: The Vital Few Choices That Change Everything is a candid invitation to live with greater clarity, courage, and purpose. The message connects identity, relationships, work, resilience, and faith to the choices we make each day.
A personal invitation
“Your next chapter doesn’t have to look like your last one.”
Speaking, writing, leadership, faith, and coaching all begin with the same question: What will you choose to give your life to?