On the stage
Keynotes and conversations about the 4% Life, identity, resilience, and leadership.
Explore topicAbout Alex
A life built through choices, people, and purpose.
Alex Abuyuan is an author, entrepreneur, speaker, and life coach whose work centers on helping people choose what matters most.
His story
Leading through every season.
For more than 26 years, Alex has built and led ABN Financial Group, mentoring insurance professionals and developing leaders across the country. His path has included professional setbacks, seasons of rebuilding, and the daily work of helping other people grow.
A graduate of the U.S. Air Force Academy with a master’s degree in economics, Alex brings an analytical mind and a storyteller’s heart to his work. His experiences as a husband, father of five, musician, and man of faith give his message its personal center.
In The 4% Life, Alex brings those threads together around a question he keeps returning to: What are the vital few choices that change everything?
The work
One message, several rooms.
On the page
A book about the vital few choices that shape the direction of a life.
Explore topicOne to one
A place to take a closer look at your next chapter and the choices before you.
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